1. Explain the differences between content and process theories.
Content theories explain the specific factors that motivate people. They explain what drives human behaviour and what motivate them. Process theories explain how motivation influence behaviour through that process and how it helps people to achieve their goals. (Enzine Article, 2010)
2. Company examples-Find two organisations and identify all the ways in which they motivate their employees. Use primary research and/or secondary sources for example by looking up an organisation such as Innocent, BA, John Lewis. This information can often be found within the careers section of the website.
Tesco PLc is well known chain of Tesco stores.The history of Tesco began from 1919 when Jack Cohen sell surplus groceries from a stall in the East End of London.First profit was £1 ans sales £4. In 1924 name “TESCO” was created from initials of TE Stockwell partner in the firm of tea suppliers and CO from Jack’s surname.
The way Tesco motivates its employees is the same in every store, simply by
Because Tesco stores is a large organisation the employees does not need to have much expeerience to be a sales assistant or warehouse assistant , tesco offers free training in different sectors needed by employee, what kind of motivation Tesco can offer and are the expectation from the staff are included in Tescos’s policy.
"Tesco is a great place to work - whether you're planning the layouts of our aisles, sourcing products in Thailand or improving our supply chain in Turkey."( Tesco, 2010)
Bupa was established more than 60 years ago and is one of the largest companies who provide care to elderly people. They also have a strong international presence with around 10 million customers in almost 200 countries and more than 55 000 employees. They employ people in variety roles including home managers, nurses, carers, administrators, catering staff, activities organisers, maintenance personnel, housekeeping staff and more. They offer flexible work which includes full time and part time or bank, jobs share and working from home. For example parents are allowed to work from home if their young children are off school.
Bupa is committed to the principles associated with the Investment In People (IIP) initiative and has successfully upheld the IIP standard in several parts of the business. Staffs are encouraged to take part to the full extent of their capabilities and there are various career and personal development initiatives in place to help with this. Buba motivates their employees by:
· Promotion
· Pay rise
· Awarding letter
· Recognition
We are committed to ensuring our staff, have the best possible environment in which to work and develop. (Bupa, 2010)
3. In addition, take one of the organisations from your research above and review which motivation models they appear to use in practice. Are there any gaps( e.g. is the organisation satisfying Maslow’s physiological concentrate on providing Herzberg’s “hygiene factors” but not the 2motivators”?)
According to Maslow’s pyramid of needs Tesco went up to the much higher level of needs. The physiological needs are met at very good level, because Tesco employees have their changing room with cabinets and lockers for everyone, also they can use restaurant at store to have their free meal, the stores are located near local transport, so is very easy to get home. The environment is safe because there is lots of a Cctv camera as also the security staff is monitoring whole store 24/7.People like to work at Tesco because they there is a mixture of different people, age, religions but all of them are treating each other with respect, which leads to the self respect and confidence. Tesco employs people for different positions and if someone wants to get to self actualisation need, there is a lot of opportunity to do that, but that depends of their skills and experiences from previous employment. At the Herzberg’s factor theory all the hygiene factors are satisfied. Work at Tesco seems interesting but I do not think that everyone can be excited about their position, there is a lot of responsibility and no every one can cope with that.
It is so many ways and theories to keep employees happy and motivated. Everything depends of the size of the organisation as also of their management. If the managers are not trained enough, they will not have a idea how to motivate their employees, which is very important to develop and perform well.
REFERENCES:
1. Bupa careers, 2010-online source
Available from:
(Accessed 02 may 2010)
2. Enzine Articles, 2010, Home/Self improvement /Motivation Theory by Richard Romando-online source
Available from:
(Accessed 02 may 2010)
3. Tesco Plc, 2010,career-online source
Available from:
(Accessed 02 may 2010)
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